Dos And Donts For Banner Stand Designs

by Rev. Xanatos Satanicos Bombasticos (ClintJCL)

Dos And Donts For Banner Stand Designs

Banners are a very important part of the overall advertising and marketing elements of most any business. They can be used both indoors and outdoors. But the best banners need to have much more than just appealing graphics and text as well as exciting colors and designs.

They often need to be used in conjunction with banner stands. These banner stands often support the banners themselves. They’ve become an integral and essential part of many banners, especially those that can’t be supported alone.

One of the first requirements of banner stands is that they adequately support the banner. Many banners are large and heavy. They often need to be connected to banner stands with clasps, hooks and loops. They should therefore be sturdy and well balanced. If they’re not well balanced, they can easily make the entire banner fall if either something or someone bumps into it or the outside wind blows hard enough into the banner.

Banner stand design should also prevent banners big and small from flapping and buffeting too much outdoors. This means they need to be heavy enough to firmly secure the banner it’s attached to.

One thing banner stands should not do is to detract from the banner itself. This means they need to be designed and styled so that they blend in completely with the banner. Sometimes banner stands should even be as invisible as possible so as not to interfere with the text and graphics of the particular banner that’s being displayed.

Banner stand design should also not be very expensive. The business is investing enough money in the banner itself that it shouldn’t have to worry about any excessive cost of the stand. It should simply be fairly priced if it’s deemed necessary that a certain banner requires a stand. Some businesses have to buy many different banners. And if they all needed stands, certain design costs could be prohibitively expensive for them.

Banner stand design should also not be excessively heavy since most banners need to be moved frequently to attract the attention of new customers. If the stands were extremely heavy, it would be very difficult if not impossible to ever move them once they were firmly mounted to the banner.

The design of banner stands also need to be functional. Just because a banner needs a stand does not mean it can use any stand. The stand needs to be able to function in the proper context of the banner. Often, the color of the banner stand design should exactly match that of the banner itself.

This color matching of the design would better allow the potential business customer to read the banner because their wouldn’t be any harsh color contrast between banner and banner stand.

These are some of the essential dos and don’ts of banner stand designs. It’s crucial that all businesses who use banners remember and implement them to evoke the most positive and successful market responses from the banners.

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Using Cut Out Standees Instead Of Pop Up Banner Stands for Advertising

by zawtowers

Using Cut Out Standees Instead Of Pop Up Banner Stands for Advertising

When many businesses consider the production of a free-standing display then the first product that is offered by the supplier is a banner stand. Banner stands are the traditional way of creating a portable marketing display thanks to the relatively low cost and ease of portability.

Unfortunately, it is the success and great popularity of the banner stand which sometimes means that they are overlooked in favour of more innovative types of display stand which are capable of grabbing the customers attention more so than a relatively common roller banner which houses a basic rectangular print.

Children In Need are one of the highest profile charities in the UK, raising many Millions of Pounds each year for worthwhile causes through nationwide events and a television appeal. In 2010, a series of free-standing cut-out standees were manufactured and used on display at BBC Television Centre prior to the event and at various locations during the filming of the event.

The utlisation of shaped cut-outs when compared to standard banner stand display is quite noticeable and the standees were uses to great effect to raise awareness and assist funraising for the charity.

For those interested in cut-out standees in place of roller banners, the costs are broadly similar with a 6′ tall x 3′ wide standee being available for around the same cost. In terms of the material the standee if printed onto, there is a variety of choice that can be tailored to the environment in which the display stand is to be positioned. For example, the Pudsey standees seen in this example were manufactured using a fire rated, foam centred board which made then extremely lightweight in order to comply with stringent safety requirements at the venue concerned. Other standees were produced using a more rigid PVC Foamex board which is capable of undergoing transport to and from events without being so susceptible to damage caused by occasional knocks and bumps.

If you are considering using a standee for your event, exhibition, trade show or retail display then it is worth selecting an image which will provide a smooth, slowing cutting path. It is worthwhile avoiding cutting-around very small objects such as fingers which can be broken-off when the standee is transported.

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Caring For Your Banner Stand – Tips To Keep Your Banner Stand Looking Like New

by Deede Kharisma

Caring For Your Banner Stand – Tips To Keep Your Banner Stand Looking Like New

Banner stands are used all around us in everyday environments like shopping centres, retail outlets, offices and public places to promote a companies goods or services. Essentially, a roller banner stand consists of a base mechanism that contains a spring tensioned spindle that in-turn is linked to a printed graphic.

The principle of operation of a banner stand is very simple, the print is pulled upwards from the base mechanism that is positioned on the floor. When fully extended, a typical banner stand would have an assembled height of approximately 2 Metres and will therefore have significant visual impact.

In recent years, the affordability of banner stands have improved thanks to cheaper imported systems becoming available from the Far East but with the introduction of such affordable systems it is unfortunately the case that the stands themselves have become lighter-weight and so more prone to physical damage.

Every year, thousands of banner stands are literally dumped because they become damaged and subsequent repairs are deemed un-economical. It is a situation that in many cases could be avoided by taking some simple measures which will ensure problem-free operation and transportation of the stand.

The most common form of damage to a banner stand occurs when the internal mechanism fails and thus the print itself will no longer retract inside of the housing. As the spindle on a roller banner is the sole ‘moving part’, it stands to reason that this element of the stand would be the most vulnerable to break-down. If we were to open up the casing of a typical banner stand and reveal the spindle within, we would see a cylindrical tube with a pivot-point on each end. One pivot point is a round axle which protrudes from the casing and the opposing pivot point is in fact fixed and resembles a flat-head screwdriver bit.

The principle of operation for the retractable mechanism involves the flat head end of the spindle remaining stationary while the round axle at the opposing end can rotate. Damage to this spindle is caused simply by knocking or bashing either end of the exposed pivot points which in-turn compresses them into the casing of the stand, therefore breaking the mechanism.

Damage as outlined above would normally occur whilst the stand was in-transit and so when packing your display, it is worth cushioning each end of the unit so as to provide adequate protection against possible impact. Under no circumstances should you rely on the relatively thin carry bag supplied with most stands if using a courier to transport the display. Instead, pack the stand into an oversize cardboard box with padding at each end.

Assembly damage is also quite common with roller banners and the main cause for the damage is that the print is dropped rather than slowly rolled into the base. A hole or puncture in the skin of the printed panel is symptomatic of such damage whereby the print flails through the air and tears on the upright support-pole. This damage can easily be prevented by tilting the stand backwards when assembling and dismantling so the person who is handling the banner stand does not have to stretch a great distance to hook/unhook the print from the upright support pole.

Finally, when storing your banner stands you should ensure that the environment is dry and room temperature. The printed graphic on a roller banner stand can suffer from thermal shock which causes edge curling and this will detract from the overall look of the display. Furthermore, moisture in the air could cause aqueous ink to run on unlaminated printed graphic panels which would ruin the print entirely.

Given correct handling and storage there is no reason why even a cheap, lightweight banner stand cannot provide years of reliable use providing the above basic rules are followed.

Investing in Banner Stand Marketing

by Brayan E. Old Flickr

Investing in Banner Stand Marketing

Are You Ready?  Here goes… You’ve got Banners, Banner Stands, Retractable Banners, Pull-up Banners…

Out with the old and in with the new. Or in the case of banners as a viable marketing tool, out with the old, and back in with the old. Banners are not a new marketing tool, but they certainly have had a product-face lift. Banners today have gotten more compact, and more easily transportable, all the while maintaining their marketing impact. Today, if you are in the market to purchase a banner or banner stand, you’ll notice that you’re getting the same old banner, with more assembly options, along with a new array of terminology. Take the range of banner stands, for starters. We’ve got the banner stand, the roll-up banner, the retractable banner, and the pull-up banner, to name a few.  

Here are 3 Reasons for Opting for Investing in Banner Stand Marketing:

1.The Banner Stand Attracts Passer-bys Attend a trade show, and look around. If you don’t see any banner stands on display, then something is seriously missing. Banner stands should be as much part of the trade show, as the buzz created when you fill a room full of like-minded business individuals. The banner can be compared to the water cooler. It attracts people almost instantaneously, and helps keep conversations focused on the business matters that help make money and influence lives.

2.Banner Stands Help Keep Prospects at an Un- or Under-manned Stand Banner stands have the obvious advantage of being there, even when the folk from your company are manning the stand, and talking to passer-bys. What better way to keep prospects from walking away. The banner stand is almost like an extra body. And in all likelihood, the banner stand can and will convey your business messages as well, if not better, than your leading sales representative.

3.Banner Stands Make For Prominent Marketing StatementsIf you want your business to stand out in a Trade Show crowd, banner stand displays are vital. For starters, banner stands are adjustable by height, and this means you may opt to have the stand slightly taller than the passers-by. Add a little height to your marketing displays and you’re at a height-advantage. The idea of having a height-advantage may sound silly, perhaps, but you definitely want to own the space you are exhibiting in, at the trade show. It certainly beats your marketing messages being overlooked because they weren’t visible enough.When you go to choose your banner, you want to think in terms of ease of set-up, and maintenance. The retractable banner, also known as the roll-up banner is known as an easy-to-assemble banner stand, and this means, you are more likely to use it on a regular basis.Think for a moment about this logic,if you invest in a retractable banner stand that is easy to assemble, you’re likely to find yourself toting it everywhere you go, and setting it up at every possible occasion. Well, that’s just want you want. A banner stand is only good when it’s actually on display. Good Banner Shopping.

http://www.skdisplays.com.au Visit website to know more about display stands
and banner stands

Banner stand- Key to promote your business

by Designer of Doom

Banner stand- Key to promote your business

Banners stands are one of the tools that are used for adversting. A banner stand is a light weight material used for selling the product. The banners stands are generally seen at exhibitions as well as trade shows. There are lots of varieties in banner stands like vinyl banners; roll up banners, pop up displays, x banner stands, l banner stands etc.  The fashionable banner stands are 24 inches, 18 inches as well as 42 inches

Banners stands are positioned or tiled for extra impact.  The banner stands are placed in highly displayed position

There are some courses of action for your banners:
1.   You must know the visitors
2.   Have a solution for the problems or questions the clients asks
3.   Set up a banner display

1.   The trade show organizers and enquire about:

1. The demographics of the visitors who will be attending
2. The layout of the trade show
3. The space available for your stand and the size of display table you will have

2.  You can wish to prepare a PowerPoint presentation, with sound and animated graphics. You also must have also your sales literature or sales booklet with you

2.   The banner stands should be light, flexible and most common this is roll up banner stands.

Features of roll up banner stands

The display stands are 2m of printed vinyl or fabric banner.
The best feature is that you can use the banner in morning as well other in evening.
The banners are easily carried at other place and it takes almost 5 minutes to set up the stand. The poles in which it is displayed it is also light weight.

The rolls up banner stands are of several types:
Standard banner stand
Alpha banner stand
Orient banner stand
Double sided banner stand
Express banner stand
Premium banner stand
Super wide banner stand
Outdoor double sided banner stand

Standard banner stand: The standard banner stand is the simple way to present. Each unit is lightweight and stores in a small padded carry bag. The standard banner stands are set up in less than 5 minutes. Silver anodized is the material used to make this banner. The size of this banner is 850mmx2000mm.

Alpha banner stand: In Alpha banner stand there is aluminum finish with graceful ends. The alpha banner stand sizes are of several types like 600mm X 2000mm, 850mm X 2000mm, 1000mm X 2000mm and 1200mm X 2000mm.

Orient banner stand: Orient Banner Stand is an extremely smart streamline design. There are 4 models in orient banner stand Orient Banner Stand 600, Orient Banner Stand 850, Orient Banner Stand 1000, Orient Banner Stand 1200.

Double sided banner stand: Double sided banner stand has been specially designed for maximum convenience and ease of use. These stands are generally seen at exhibitions etc to push up sales. The size of this model is 850mm X 2000mm.

Express Banner Stand: It enables the end users to easily inter-change banner graphics and rapidly changes your marketing message. The size of this banner stand is 850mmX2000mm.

Premium Banner stand: The Premium banner stand are generally seen at exhibitions or point of sales display. Its wide base provides a stable display suitable for busy environments. The product model of the premium banner stand is Premium Banner Stand 850 and the size of the premium banner display stand is 850 X 2000mm

Super wide banner stand: This type of banner stand is the largest banner stand available and provides nearly 6 square meters of printed display without taking up too much floor space. The banner stand width is available in 1500mm, 2400mm. There are two models available in this model super wide Banner Stand 1500, super wide Banner Stand 2400 

Outdoor double sized banner stand: The outdoor double sized banner stand medium for outdoor promotions at high traffic areas of display. It has a broad base for extra stability to display your banners. The model available in this model is Outdoor Double-Sided Banner Stand 850. The dimensions of this stand are 850mmX 2050mm.

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